Executive Briefings

UK Is Top Adopter of Green IT? Nah! Can't Be!

Once again, reality seems determined to confound my fondest prejudices. It turns out that I now have to add to my list of nah-can't-be's, along with the fact that some people think prominent politicians' private relationships have something to do with their ability to run the country, the definitely surprising idea that the UK has emerged as the leading nation for green IT adoption.

Before you get all carbon-friendly huffy, let me explain my surprise. If it hadn't already been invented by someone cleverer and quicker than your humble correspondent, I'd have tried to trademark the term 'greenwash' long since. Why? Because it just so brilliantly encapsulates all the hype, sanctimonious claptrap and good old devious marketing that has gone in the Sacred Name Of Green the past four to five years.

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Once again, reality seems determined to confound my fondest prejudices. It turns out that I now have to add to my list of nah-can't-be's, along with the fact that some people think prominent politicians' private relationships have something to do with their ability to run the country, the definitely surprising idea that the UK has emerged as the leading nation for green IT adoption.

Before you get all carbon-friendly huffy, let me explain my surprise. If it hadn't already been invented by someone cleverer and quicker than your humble correspondent, I'd have tried to trademark the term 'greenwash' long since. Why? Because it just so brilliantly encapsulates all the hype, sanctimonious claptrap and good old devious marketing that has gone in the Sacred Name Of Green the past four to five years.

Read Full Article