Executive Briefings

Unintended Impacts of Omnichannel Distribution

The shift toward omnichannel distribution has both positive and negative unintended impacts. On the positive side are opportunities to blend and leverage channels in new ways; on the downside are organizational and operational gaps. Steven DeFazio, executive vice president at Fortna, offers insights for companies dealing with these issues. [Run Time (Min.): 12:41]

The shift toward omnichannel distribution has both positive and negative unintended impacts. On the positive side are opportunities to blend and leverage channels in new ways; on the downside are organizational and operational gaps. Steven DeFazio, executive vice president at Fortna, offers insights for companies dealing with these issues. [Run Time (Min.): 12:41]