Executive Briefings

Using Metrics to Improve the Supply Chain

What gets measured, gets done or improved, but what metrics do you use? Dee Biggs, director of customer logistics at Welch's, says it's critical for manufacturers and retailers to use the same metrics in order to keep their relationship in balance. He outlines how Welch's and a "sophisticated retailer" worked together to determine the metrics they would employ to improve their collaboration. [Run Time (Min.): 11:50]

What gets measured, gets done or improved, but what metrics do you use? Dee Biggs, director of customer logistics at Welch's, says it's critical for manufacturers and retailers to use the same metrics in order to keep their relationship in balance. He outlines how Welch's and a "sophisticated retailer" worked together to determine the metrics they would employ to improve their collaboration. [Run Time (Min.): 11:50]