Executive Briefings

Verizon, SAP to Deliver CRM to Smartphones

In a move that could open up new opportunities for both companies, Verizon Wireless and SAP America have inked a deal to deliver SAP's customer relationship management software to smartphone users.

Verizon's cloud offering, Computing as a Service, serves as the backbone of the new mobile offering. SAP will tap the service to make its software available to Verizon smartphone customers.

"In general I think that the carrier angle has been underexploited in the enterprise space," said Mary Wardley, vice president of CRM and enterprise applications at IDC. "It is a piece of the puzzle that has existed but hasn't been leveraged effectively."

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In a move that could open up new opportunities for both companies, Verizon Wireless and SAP America have inked a deal to deliver SAP's customer relationship management software to smartphone users.

Verizon's cloud offering, Computing as a Service, serves as the backbone of the new mobile offering. SAP will tap the service to make its software available to Verizon smartphone customers.

"In general I think that the carrier angle has been underexploited in the enterprise space," said Mary Wardley, vice president of CRM and enterprise applications at IDC. "It is a piece of the puzzle that has existed but hasn't been leveraged effectively."

Read Full Article