Executive Briefings

Wait; Don't Choose That Vendor's CRM Offering!

Decision-makers should keep a sharp eye on the breadth and depth of any CRM offering, including specific industry requirements. Evaluate customer data-management abilities and usability. Examine how the application integrates with other technology systems. Gauge the size of the vendor's customer base and the quality of their partners.
Source: CRM Daily

Decision-makers should keep a sharp eye on the breadth and depth of any CRM offering, including specific industry requirements. Evaluate customer data-management abilities and usability. Examine how the application integrates with other technology systems. Gauge the size of the vendor's customer base and the quality of their partners.
Source: CRM Daily