Executive Briefings

Wal-Mart and Google Are Plotting to Change Your Shopping Habits

Move over, Alexa. Wal-Mart is going high-tech in its fight against Amazon.com.

Wal-Mart and Google Are Plotting to Change Your Shopping Habits

Beginning this month, shoppers will be able to buy Wal-Mart products by speaking to their Google Home devices. The retailer is the latest - and largest - to make its goods available on Google Express, the company's e-commerce and delivery platform.

The companies announced the partnership in separate blog posts last week.

“We’re thrilled to partner with one of the most popular stores in America to help make your shopping faster and easier,” wrote Sridhar Ramaswamy, a senior vice president for Google.

“This is just the beginning,” added Marc Lore, president of Wal-Mart U.S. eCommerce. “We will continue to focus on creating new opportunities to simplify people’s lives and help them shop in ways they’ve not yet imagined.”

The partnership, which brings together the world’s largest retailer with the world’s largest search engine, is the latest effort by Wal-Mart to chip away at Amazon’s online dominance.

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Beginning this month, shoppers will be able to buy Wal-Mart products by speaking to their Google Home devices. The retailer is the latest - and largest - to make its goods available on Google Express, the company's e-commerce and delivery platform.

The companies announced the partnership in separate blog posts last week.

“We’re thrilled to partner with one of the most popular stores in America to help make your shopping faster and easier,” wrote Sridhar Ramaswamy, a senior vice president for Google.

“This is just the beginning,” added Marc Lore, president of Wal-Mart U.S. eCommerce. “We will continue to focus on creating new opportunities to simplify people’s lives and help them shop in ways they’ve not yet imagined.”

The partnership, which brings together the world’s largest retailer with the world’s largest search engine, is the latest effort by Wal-Mart to chip away at Amazon’s online dominance.

Read Full Article

Wal-Mart and Google Are Plotting to Change Your Shopping Habits