Executive Briefings

Wal-Mart Puts Its Eggs in a Time-Saving Basket: Grocery Pickup

A personal shopper is something you might expect at Bergdorf Goodman or a boutique on Madison Avenue. Not at the Wal-Mart on Route 42 in Turnersville, N.J.

Wal-Mart Puts Its Eggs in a Time-Saving Basket: Grocery Pickup

But that's where you will find Joann Joseph and a team of Wal-Mart workers each day, filling up shopping carts with boxes of Honeycomb cereal, Cheez-Its and salted peanuts.

The customers select their groceries online, and then the shoppers pick the items off the store shelves and deliver them to people when they arrive in the parking lot. Customers never have to step inside the store.

“It’s about saving people time,” Joseph said as she helped load groceries into the back of a minivan one morning.

Wal-Mart, which is one of the largest food retailers in the United States, sees grocery pickup as a way to marry its e-commerce business with its gigantic network of stores — a goal that has eluded many other retailers. The company started ramping up the service two years ago, and it is now available in about 1,000 of Wal-Mart’s 4,699 stores across the country.

The initiative is the latest salvo in Wal-Mart’s retail battle with Amazon, and the centerpiece of its strategy to gain the upper hand in the pursuit of consumers looking to streamline their food shopping.

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But that's where you will find Joann Joseph and a team of Wal-Mart workers each day, filling up shopping carts with boxes of Honeycomb cereal, Cheez-Its and salted peanuts.

The customers select their groceries online, and then the shoppers pick the items off the store shelves and deliver them to people when they arrive in the parking lot. Customers never have to step inside the store.

“It’s about saving people time,” Joseph said as she helped load groceries into the back of a minivan one morning.

Wal-Mart, which is one of the largest food retailers in the United States, sees grocery pickup as a way to marry its e-commerce business with its gigantic network of stores — a goal that has eluded many other retailers. The company started ramping up the service two years ago, and it is now available in about 1,000 of Wal-Mart’s 4,699 stores across the country.

The initiative is the latest salvo in Wal-Mart’s retail battle with Amazon, and the centerpiece of its strategy to gain the upper hand in the pursuit of consumers looking to streamline their food shopping.

Read Full Article

Wal-Mart Puts Its Eggs in a Time-Saving Basket: Grocery Pickup