Executive Briefings

Wal-Mart's New Feature Aims to Simplify Online Reordering

Wal-Mart's latest digital move will make reordering frequent purchases easier for its online shoppers. The retailer recently announced an "Easy Reorder" feature, which registers Wal-Mart purchases and saves them to a shopper's purchase history.

"Easy Reorder" is available on desktops and in the retailer's mobile app, and builds a list of items purchased often, in order of frequency. The spin is, Wal-Mart once again makes use of its physical stores to compete with Amazon, blending its digital and in-store experience for shoppers.

"Here’s the cool part: We’re integrating both in-store and online purchases to provide you with a single spot to view (and repurchase) the items that you buy most frequently — items like dog food, cereal, shampoo and diapers," said Jordan Sweetnam, vice president of customer experience and product for Wal-Mart Global eCommerce.

According to Sweetnam, "Easy Reorder" contributed to the growth Wal-Mart saw in its first quarter.

Read Full Article

"Easy Reorder" is available on desktops and in the retailer's mobile app, and builds a list of items purchased often, in order of frequency. The spin is, Wal-Mart once again makes use of its physical stores to compete with Amazon, blending its digital and in-store experience for shoppers.

"Here’s the cool part: We’re integrating both in-store and online purchases to provide you with a single spot to view (and repurchase) the items that you buy most frequently — items like dog food, cereal, shampoo and diapers," said Jordan Sweetnam, vice president of customer experience and product for Wal-Mart Global eCommerce.

According to Sweetnam, "Easy Reorder" contributed to the growth Wal-Mart saw in its first quarter.

Read Full Article