Executive Briefings

Walmart Initiative Designed to Improve Information on Web Products

Walmart is out to improve the quality of product information available to consumers on the internet - particularly from social media sources - with a supplier data collection program that will launch later this year.

Walmart Initiative Designed to Improve Information on Web Products

The retailer has implemented a program called the Product Content Collection System to facilitate vendors sending their product catalogs to Walmart, and the product information will then be available online.

Although labeled a "pilot" on the @WalmartLabs blog, Ram Rampalli, global head of content acquisition for Walmart Global eCommerce, said it is not a test but an ongoing initiative.

"In this omnichannel retail world, high-quality product data is key," he said. "It is important that we get this data from a trusted source like a supplier. As we continue to create a seamless shopping experience across online, mobile and stores, it's critical that we have accurate and consistent product information."

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The retailer has implemented a program called the Product Content Collection System to facilitate vendors sending their product catalogs to Walmart, and the product information will then be available online.

Although labeled a "pilot" on the @WalmartLabs blog, Ram Rampalli, global head of content acquisition for Walmart Global eCommerce, said it is not a test but an ongoing initiative.

"In this omnichannel retail world, high-quality product data is key," he said. "It is important that we get this data from a trusted source like a supplier. As we continue to create a seamless shopping experience across online, mobile and stores, it's critical that we have accurate and consistent product information."

Read Full Article

Walmart Initiative Designed to Improve Information on Web Products