Executive Briefings

Walmart, Manufacturer Partners Kick Off Anti-Hunger Campaign

Walmart has launched its first campaign to fight hunger and aims to provide 75 million meals through food banks.

Walmart, Manufacturer Partners Kick Off Anti-Hunger Campaign

The "Fight Hunger. Spark Change." campaign is a nationwide initiative encouraging shoppers to purchase specific items from vendor partners and participate in a social media campaign to provide meals to those in need.

Walmart aims to donate up to $3m to Feeding America based on the public's participation in the campaign. This will be combined with vendor and customer donations.

Walmart is working with five suppliers - Campbell Soup Company, General Mills, Kellogg Company, the Kraft Heinz Company and PepsiCo - to offer three ways to take action through social, online and in-store participation.

For each participating product purchased in Walmart stores between March 28 and April 25, the manufacturer will donate $0.09 to Feeding America, enough to secure one meal on behalf of local food banks, according to a company statement.

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The "Fight Hunger. Spark Change." campaign is a nationwide initiative encouraging shoppers to purchase specific items from vendor partners and participate in a social media campaign to provide meals to those in need.

Walmart aims to donate up to $3m to Feeding America based on the public's participation in the campaign. This will be combined with vendor and customer donations.

Walmart is working with five suppliers - Campbell Soup Company, General Mills, Kellogg Company, the Kraft Heinz Company and PepsiCo - to offer three ways to take action through social, online and in-store participation.

For each participating product purchased in Walmart stores between March 28 and April 25, the manufacturer will donate $0.09 to Feeding America, enough to secure one meal on behalf of local food banks, according to a company statement.

Read Full Article

Walmart, Manufacturer Partners Kick Off Anti-Hunger Campaign