Executive Briefings

Web 2.0 Grows in Acceptance, But Has a Way to Go

Companies have adopted more Web 2.0 tools this year than in 2007 and are using them for higher-value purposes, according to McKinsey's second annual survey on the business use of Web 2.0 technologies.
Some 21 percent of the respondents are very satisfied with the way their companies use Web 2.0 tools, which are changing management practices and even organizational structures.
Other companies report that the barriers to adopting Web 2.0 tools include management's inability to grasp their potential financial returns, unresponsive corporate cultures, and less-than-enthusiastic leadership.
Source: McKinsey Quarterly, http://www.mckinseyquarterly.com

Companies have adopted more Web 2.0 tools this year than in 2007 and are using them for higher-value purposes, according to McKinsey's second annual survey on the business use of Web 2.0 technologies.
Some 21 percent of the respondents are very satisfied with the way their companies use Web 2.0 tools, which are changing management practices and even organizational structures.
Other companies report that the barriers to adopting Web 2.0 tools include management's inability to grasp their potential financial returns, unresponsive corporate cultures, and less-than-enthusiastic leadership.
Source: McKinsey Quarterly, http://www.mckinseyquarterly.com