Executive Briefings

Web Analytics--So Much to Choose From Now. Where to Begin?

Choosing a Web analytics solution is much different than choosing a word processor, a graphic design program or an accounting application--and with good reason. There are more than 100 Web analytics vendors on the market today. While they may seem to produce similar results--colorful graphs, charts, top 10 lists and plenty of stats--each boasts a unique value proposition. Indeed, across the Web analytics market you'll find varied technological capabilities, price points, and levels of customer support. Some are free, others offer distinguishing innovations, and still others meet specific server or host requirements.
But your focus should be on solving a business problem.
Source: CIO Today, http://www.cio-today.com

Choosing a Web analytics solution is much different than choosing a word processor, a graphic design program or an accounting application--and with good reason. There are more than 100 Web analytics vendors on the market today. While they may seem to produce similar results--colorful graphs, charts, top 10 lists and plenty of stats--each boasts a unique value proposition. Indeed, across the Web analytics market you'll find varied technological capabilities, price points, and levels of customer support. Some are free, others offer distinguishing innovations, and still others meet specific server or host requirements.
But your focus should be on solving a business problem.
Source: CIO Today, http://www.cio-today.com