Executive Briefings

What a Treat for Retailers: Consumers to Spend $6.9Bn on Halloween This Year

Once mostly the purview of children, Halloween has grown into a major consumer holiday that now includes 18 to 34 year-old millennials and older adults who seize the opportunity for a night of escapism.

What a Treat for Retailers: Consumers to Spend $6.9Bn on Halloween This Yearv

"It's not just for kids trick-or-treating anymore," said Trisha Lombardo, a spokeswoman for Spirit Halloween, which has 1,150 temporary stores - including 108 in Southern California - that operate just for the Halloween season.

Consumers altogether will spend $6.9bn on Halloween this year, or an average of $74.34 each, the National Retail Federation estimates based on an annual survey conducted by the research firm Prosper Insights & Analytics.

Read Full Article

"It's not just for kids trick-or-treating anymore," said Trisha Lombardo, a spokeswoman for Spirit Halloween, which has 1,150 temporary stores - including 108 in Southern California - that operate just for the Halloween season.

Consumers altogether will spend $6.9bn on Halloween this year, or an average of $74.34 each, the National Retail Federation estimates based on an annual survey conducted by the research firm Prosper Insights & Analytics.

Read Full Article

What a Treat for Retailers: Consumers to Spend $6.9Bn on Halloween This Yearv