Executive Briefings

What Ails Channel Management?

Some brand owners are working closely with retailers, but there's still a big disconnect between planning and reality, when it comes to getting the right product to the right stores, according to Prakash Arunkundrum, director of process consulting with i2 Technologies. [Run Time (Min:) 9:13]

Some brand owners are working closely with retailers, but there's still a big disconnect between planning and reality, when it comes to getting the right product to the right stores, according to Prakash Arunkundrum, director of process consulting with i2 Technologies. [Run Time (Min:) 9:13]