Executive Briefings

What Drives Forecast Excellence

You can't hedge against rising commodity prices, work successfully with contract manufacturers or excel in so many other areas without forecast accuracy. Lora Cecere, industry analyst with the Altimeter Group, explains how to benchmark against companies that have mastered the art, and lists five drivers of forecast excellence and the seven sins of the process. [Run Time (Min.): 11:08]

You can't hedge against rising commodity prices, work successfully with contract manufacturers or excel in so many other areas without forecast accuracy. Lora Cecere, industry analyst with the Altimeter Group, explains how to benchmark against companies that have mastered the art, and lists five drivers of forecast excellence and the seven sins of the process. [Run Time (Min.): 11:08]