Executive Briefings

What the Movie "Inception" Tells Us About Selling with Ideas

As a persuasive element in marketing, ideas are powerful, tangible, misunderstood, and underused.  I loved the first few lines from Christopher Nolan's hit movie "Inception" because they dramatize just how influential ideas can be:  

What is the most resilient parasite?

An idea.

A single idea from the human mind can build cities.

An idea can transform the world and rewrite all the rules.

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As a persuasive element in marketing, ideas are powerful, tangible, misunderstood, and underused.  I loved the first few lines from Christopher Nolan's hit movie "Inception" because they dramatize just how influential ideas can be:  

What is the most resilient parasite?

An idea.

A single idea from the human mind can build cities.

An idea can transform the world and rewrite all the rules.

READ MORE