Executive Briefings

What's the Right Price Tag for CRM System?

Making the business case for an accounting or HR system is clear-cut: Avoid unnecessary costs, manage cash better, reduce risk and you're done. If you were to invest twice as much in one of those systems, you might increase business payoff by 20 percent, so you can find the optimization point for ROI in a single spreadsheet. But what about the customer relationship management system?

With manufacturing systems, the extra payoff from investing in all the fanciest supply-chain add-ons, such as constraint-based production scheduling and inventory optimization, just isn't there for most businesses. For both the CIO and the CFO, these systems are easy to think about - the data is hard to debate, and the outcomes are pretty much black and white.

Then there's the CRM system. To misquote Tom Lehrer, "Life is like a CRM system: What you get out of it depends on what you put into it."

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Keywords: supply chain management IT, supply chain solutions, supply chain systems

With manufacturing systems, the extra payoff from investing in all the fanciest supply-chain add-ons, such as constraint-based production scheduling and inventory optimization, just isn't there for most businesses. For both the CIO and the CFO, these systems are easy to think about - the data is hard to debate, and the outcomes are pretty much black and white.

Then there's the CRM system. To misquote Tom Lehrer, "Life is like a CRM system: What you get out of it depends on what you put into it."

Read Full Article


Keywords: supply chain management IT, supply chain solutions, supply chain systems