Executive Briefings

Whither Mobile Software Applications for the Enterprise?

In the mobile software arena, major players--like Apple's iPhone and Google's forthcoming Android--are duking it out for control of an emerging market where start-up applications on open platforms are winning consumers and business users alike. Will features that emphasize efficiency win, or does the gold medal go to apps that promise better integration with enterprise systems? For consumers, the types of mobile applications that will be popular--and already are--run the gamut, with iPhone-focused software being particularly hot, notes Forrester Research Senior Analyst Michele Pelino. There's no surprise there, but when it comes to the enterprise space, future adoption trends aren't quite as obvious.
Source: Baseline, http://www.baselinemag.com/c/a/Mobile-and-Wireless/The-State-of-Mobile-Applications/

In the mobile software arena, major players--like Apple's iPhone and Google's forthcoming Android--are duking it out for control of an emerging market where start-up applications on open platforms are winning consumers and business users alike. Will features that emphasize efficiency win, or does the gold medal go to apps that promise better integration with enterprise systems? For consumers, the types of mobile applications that will be popular--and already are--run the gamut, with iPhone-focused software being particularly hot, notes Forrester Research Senior Analyst Michele Pelino. There's no surprise there, but when it comes to the enterprise space, future adoption trends aren't quite as obvious.
Source: Baseline, http://www.baselinemag.com/c/a/Mobile-and-Wireless/The-State-of-Mobile-Applications/