Executive Briefings

Who Needs Forecasting? A New Approach to Meeting Demand

Never mind the forecast -- it's always wrong anyway. Carol Ptak, partner with the Demand Driven Institute, offers an alternative means of satisfying actual customer demand. [Run Time (Min.): 9:50]

Never mind the forecast -- it's always wrong anyway. Carol Ptak, partner with the Demand Driven Institute, offers an alternative means of satisfying actual customer demand. [Run Time (Min.): 9:50]