Executive Briefings

Why Are More Retailers Offering In-store Pickup if It Isn't More Efficient Than Buying In-store?

For consumers, in-store pickup combines the ease of shopping online with the promptness of purchasing from a local retailer. But while it's been revealed that this method isn't any more efficient than just buying in-store, that hasn't stopped brick-and-mortar shops from adopting and promoting this service - nor has it dissuaded customers from using it.

According to a recent survey conducted by Boston Retail Partners company, 78 percent of retailers plan to implement in-store pickup service within the next three years; currently, 41 percent already do. For retailers, in-store pickup is a means of attracting customers to a physical location and, while there, influencing them to add to their initial order.

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According to a recent survey conducted by Boston Retail Partners company, 78 percent of retailers plan to implement in-store pickup service within the next three years; currently, 41 percent already do. For retailers, in-store pickup is a means of attracting customers to a physical location and, while there, influencing them to add to their initial order.

Read Full Article