Executive Briefings

Why Don't More Manufacturers Run Stores-Within-Stores?

In an arrangement that is common for many product categories in stores across Asia and in other parts of the world, U.S. department store retailers often cede the cosmetics category to branded manufacturers in return for fees paid to occupy prime retail real estate. New Wharton research looks into the dynamics of these manufacturer-run shops operating under the roof of traditional retailers.

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In an arrangement that is common for many product categories in stores across Asia and in other parts of the world, U.S. department store retailers often cede the cosmetics category to branded manufacturers in return for fees paid to occupy prime retail real estate. New Wharton research looks into the dynamics of these manufacturer-run shops operating under the roof of traditional retailers.

Read Full Article