Executive Briefings

With Acquisition, Staples Looks to Have Bigger Presence in E-tailing

Staples, reportedly the world's second-largest internet retailer, has completed the acquisition of Runa, a California software company that helps online retailers increase sales by personalizing the shopping experience.

"With Runa, we're adding technology to better serve our customers with personalized items, offers, and delivery estimates, all in real-time," said Ronald Sargent, chief executive officer and chairman. "Runa will allow us to tap into the wealth of engineering and e-commerce expertise in the Silicon Valley area."

Runa's PerfectOffer serves up automated, data-driven and personalized offers in real time and PerfectShipping provides real-time personalized delivery estimates and free-shipping offers.

"We built Runa with a philosophy of doing more with less, by leveraging the most talented engineers and data scientists in the world, to tackle the most challenging problems in e-commerce," said Ashok Narasimhan, co-founder, chief executive officer and chairman of Runa.

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"With Runa, we're adding technology to better serve our customers with personalized items, offers, and delivery estimates, all in real-time," said Ronald Sargent, chief executive officer and chairman. "Runa will allow us to tap into the wealth of engineering and e-commerce expertise in the Silicon Valley area."

Runa's PerfectOffer serves up automated, data-driven and personalized offers in real time and PerfectShipping provides real-time personalized delivery estimates and free-shipping offers.

"We built Runa with a philosophy of doing more with less, by leveraging the most talented engineers and data scientists in the world, to tackle the most challenging problems in e-commerce," said Ashok Narasimhan, co-founder, chief executive officer and chairman of Runa.

Read Full Article