Executive Briefings

With Ship-from-Store Initiative, Macy's Has '800 Fulfillment Centers'

Back in the fall, Macy's spokesman Jim Sluzewski said his company would consider further expansion of its ship-from-store initiatives after it evaluates its 2012 holiday sales figures. The chain already expanded the project to more than 290 stores before the holiday season began.

Now it plans to roll out the strategy to all of its stores, says Macy's president and CEO Terry Lundgren. "I now have something the pure plays don't have - I have 800 fulfillment centers," Lundgren said. "Even though they are called department stores, I can also look at them as fulfillment centers. I can satisfy any need for any customer in any city."

Macy's Inc. saw its December sales grow just 3.6 percent; its season was saved by its e-commerce growth. Online sales for macys.com and bloomingdales.com combined were up 51.7 percent in December and 40.4 percent in 2012 year-to-date compared with the same periods in 2011.

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Now it plans to roll out the strategy to all of its stores, says Macy's president and CEO Terry Lundgren. "I now have something the pure plays don't have - I have 800 fulfillment centers," Lundgren said. "Even though they are called department stores, I can also look at them as fulfillment centers. I can satisfy any need for any customer in any city."

Macy's Inc. saw its December sales grow just 3.6 percent; its season was saved by its e-commerce growth. Online sales for macys.com and bloomingdales.com combined were up 51.7 percent in December and 40.4 percent in 2012 year-to-date compared with the same periods in 2011.

Read Full Article