Executive Briefings

Without an Agile Supply Chain, Being First to Market May Not Guarantee Success

The first to arrive in a market is often the one who ends up owning the dominating market share. But simply recognizing a trend is too little, too late. There will already be a line of other manufacturers who have the new customized product, flexible supply chain and tailored pricing structure in place.

Anticipating market evolution is the first step in being proactive and beating the competition to emerging opportunities.

Product introduction is the real test of a manufacturer's ability to respond in a nimble, agile manner to today's fast changing market conditions.

The innovation must not only meet the demographics' expectations (perhaps even before the intended audience knows what it wants), but it must also be engineered in a way that anticipates the availability of raw materials and costs.

Read Full Article


Keywords: supply chain, supply chain management, market penetration, new-product introduction, agile supply chains

Anticipating market evolution is the first step in being proactive and beating the competition to emerging opportunities.

Product introduction is the real test of a manufacturer's ability to respond in a nimble, agile manner to today's fast changing market conditions.

The innovation must not only meet the demographics' expectations (perhaps even before the intended audience knows what it wants), but it must also be engineered in a way that anticipates the availability of raw materials and costs.

Read Full Article


Keywords: supply chain, supply chain management, market penetration, new-product introduction, agile supply chains