Executive Briefings

World Resources Institute Adds Sustainability to Business Analysis

The World Resources Institute (WRI) has incorporated sustainability into the traditional SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis employed by many businesses.

Dubbed sSWOT, the new guide is designed to promote corporate sustainability among colleagues, customers, suppliers and competitors. According to WRI, sustainability is often an isolated agenda item that is viewed by business executives as competing with other priorities. In the alternative, it might be seen as purely a philanthropic initiative, disconnected from the company's core interests. sSWOT, by contrast, was designed to help companies translate insights about environmental challenges into risks or opportunities that can be acted on. The new user guide can also serve to motivate others to explore opportunities to invest, innovate and collaborate on environment challenges, WRI said.

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Dubbed sSWOT, the new guide is designed to promote corporate sustainability among colleagues, customers, suppliers and competitors. According to WRI, sustainability is often an isolated agenda item that is viewed by business executives as competing with other priorities. In the alternative, it might be seen as purely a philanthropic initiative, disconnected from the company's core interests. sSWOT, by contrast, was designed to help companies translate insights about environmental challenges into risks or opportunities that can be acted on. The new user guide can also serve to motivate others to explore opportunities to invest, innovate and collaborate on environment challenges, WRI said.

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