Executive Briefings

World's Struggling Economy Affects China's Retail Sector a Bit, But It's Still Quite Vibrant

China's retail sales growth slowed to 13.8 percent in May, down from the 16-0percent to 18-percent annual growth analysts have grown accustomed to. Many analysts are panicking, saying the data indicate the end of the Chinese consumption story. These fears are overblown.

Consumer spending is still recording strong growth in many sectors. In May, BMW's sales in China grew 31.5 percent, while Audi's grew 44.2 percent year over year. Chinese box office receipts, which often don't get included in retail sales figures, will grow 35 percent this year, to more than $4bn, according to an estimate by China Market Research Group.

Still, there's no question the Chinese economy is feeling the impact of the European debt crisis and America's sluggish recovery.

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Keywords: international trade, retail supply chain, marketing to Chinese consumers, Chinese retail consumption patterns 

Consumer spending is still recording strong growth in many sectors. In May, BMW's sales in China grew 31.5 percent, while Audi's grew 44.2 percent year over year. Chinese box office receipts, which often don't get included in retail sales figures, will grow 35 percent this year, to more than $4bn, according to an estimate by China Market Research Group.

Still, there's no question the Chinese economy is feeling the impact of the European debt crisis and America's sluggish recovery.

Read Full Article


Keywords: international trade, retail supply chain, marketing to Chinese consumers, Chinese retail consumption patterns