Executive Briefings

Wrestling With Demand Variability in CPG

Mark Kremblewski, global business expert in demand planning with Procter & Gamble, explains why it has taken so long for the CPG industry to take full advantage of downstream demand signals. [Run Time Min.): 12:12]

Mark Kremblewski, global business expert in demand planning with Procter & Gamble, explains why it has taken so long for the CPG industry to take full advantage of downstream demand signals. [Run Time Min.): 12:12]