Executive Briefings

You DON'T Have a Mobile Strategy Because Mobility Differs from Anything You've Seen Before

Mobile is completely different from anything you've done before, and you need to throw conventional wisdom onto the dust heap of out-of-date thinking. You may have a bunch of people in business and IT that are telling you how you should approach mobile, but beware. They might not even recognize that mobile is different in every way from previous technology waves.

More times than not, companies focus on mobile as a task on their to-do list, because they are not equipped to deal with designing, building and integrating a mobile solution that makes a strong impact. As a result, companies create mobile apps without business value, and they end up throwing away most of the stuff, after the fact. It's been reported that 70 percent of all apps built between 2008 and 2011 will become obsolete and candidates for redevelopment by end of 2012, according to MGI research.

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Keywords: Business Strategy Alignment, Supply Chain Analysis & Consulting, Global Supply Chain Management, RFID, Wireless, Bar Code & Voice, Technology, Mobile Apps, Mobile Solutions, MGI Research

More times than not, companies focus on mobile as a task on their to-do list, because they are not equipped to deal with designing, building and integrating a mobile solution that makes a strong impact. As a result, companies create mobile apps without business value, and they end up throwing away most of the stuff, after the fact. It's been reported that 70 percent of all apps built between 2008 and 2011 will become obsolete and candidates for redevelopment by end of 2012, according to MGI research.

Read Full Article


Keywords: Business Strategy Alignment, Supply Chain Analysis & Consulting, Global Supply Chain Management, RFID, Wireless, Bar Code & Voice, Technology, Mobile Apps, Mobile Solutions, MGI Research