Sensing and Shaping: New Ideas in Demand Planning

Time to shed old ideas about demand-planning, and embrace the concepts of demand sensing and shaping, says Charlie Chase, chief industry consultant for demand solutions with SAS Institute Inc. [Run Time (Min.): 11:17]

Time to shed old ideas about demand-planning, and embrace the concepts of demand sensing and shaping, says Charlie Chase, chief industry consultant for demand solutions with SAS Institute Inc. [Run Time (Min.): 11:17]