Wrangler Shows How Sustainability Data Can Transform Supply Chains

Field-level sustainability data can strengthen business relationships and results throughout agricultural supply chains, according to a paper recently published by Wrangler and farm-management software company MyFarms.

Titled “From Burden to Benefit: Sustainability Data in the Agricultural Supply Chain,” the paper draws on Wrangler’s cotton supply chain experiences to share how data analysis can be used to advance the economic interests of each link in the chain.

This is the second paper in the Wrangler Science & Conservation series. The first, “Seeding Soil’s Potential,” analyzed scientific studies to show that sustainable cotton farming techniques improve crop yields and reduce costs while slashing greenhouse gas emissions.

The new report focuses on understanding growers’ decision-making processes to better align these interests with those of manufacturers, retailers, and other members of the supply chain.

“As an apparel manufacturer, Wrangler wants to improve the environmental performance of our products. But to ask growers to make an additional effort to track and share farm-level data, we need to try to create something of value for them in return,” said Roian Atwood, sustainability director for Wrangler.

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Titled “From Burden to Benefit: Sustainability Data in the Agricultural Supply Chain,” the paper draws on Wrangler’s cotton supply chain experiences to share how data analysis can be used to advance the economic interests of each link in the chain.

This is the second paper in the Wrangler Science & Conservation series. The first, “Seeding Soil’s Potential,” analyzed scientific studies to show that sustainable cotton farming techniques improve crop yields and reduce costs while slashing greenhouse gas emissions.

The new report focuses on understanding growers’ decision-making processes to better align these interests with those of manufacturers, retailers, and other members of the supply chain.

“As an apparel manufacturer, Wrangler wants to improve the environmental performance of our products. But to ask growers to make an additional effort to track and share farm-level data, we need to try to create something of value for them in return,” said Roian Atwood, sustainability director for Wrangler.

Read full article