We not only had the chance to have Rand Fishkin, CEO of SEOmoz.org, on a Revenue Master webinar, Improving Campaign Results with Search Marketing and Social Media, we were able to discuss some SEO in a sit-down interview.
Read below for some quick search marketing advice, or watch the video.
Pay attention to search. Search marketing has become increasingly popular in lead generation due to the act itself. The activity of search shows how strong a lead is interested in your product or service. (When it comes to lead scoring, Marketo gives a high score of 20 points when a lead searches "Marketo" because it shows intent.)
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