A major player in the entertainment industry uses sophisticated automated equipment for its high-volume, bulk manufacturing and packaging of CDs and DVDs. However, some of its clients' products require custom assembly of components in the packaging process.
In March of 2004, this manufacturer projected a higher-than-normal need for hand assembly of products. As a result, it sought suppliers outside its local geographic area to meet its hand assembly needs. The company is sensitive to draining the local temporary labor force and wanted to draw from a larger metropolitan pool. Read more.