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Control Group Methodology: Our sales team is frequently asked why we adhere to a rigorous application of control group methodology in gauging the performance of our various programs in both Asset Retrieval and Customer Experience. The questions tend to fall into a few main categories:
What's a control group?If your methods are proven, why bother testing? Aren't we wasting opportunities for improvement?Our reports differ from yours - how can we tell if your program is adding value?
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