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"With the Executive Curriculum, you have a unique opportunity to learn directly from Wharton professors, who have been consultants for some of the industry's leading companies," said James Maurin, SCSM, chairman of Stirling Properties and dean, Executive Curriculum. "Students are going to take back practical information from the most noted experts in business academia, and be able to apply what they learned to their businesses immediately."
Peter Linneman, professor emeritus of real estate at the Wharton School of Business, CEO of American Land Funds and KL Realty and founding principal, Linneman Associates, will be teaching several of the Executive Track courses, including "How Much Should You Allocate to Redevelopment" and "The Macro Economic Signs That Tell You To Buy, Sell, Hold or Redevelop". Linneman has been a member of the Wharton faculty for 32 years, serving as the founding chairman of Wharton's Real Estate Department. He was also the Director of the Zell-Lurie Real Estate Center and the founding co-editor of The Wharton Real Estate Review.
Professor Barbara Kahn of the Wharton School of Business and director of the Jay H. Baker Retailing Center will be teaching "Analysis of Consumer Behavior in an Omni-Channel World," a course in the Executive track. The class will focus on understanding the purchase process and decision making behavior of customers and how to develop strategies that are essential to building brand loyalty.
This year, 47 new courses have been introduced to ensure every registrant maximizes their educational opportunities by matching the right classes with their level of experience. Some of the expanded courses include Property & Asset Management, Leasing, Marketing, Retailing, Law and Finance, making up 60 classes over three days.
In addition to new courses, the University of Shopping Centers is offering more networking opportunities, including breakfast roundtable discussion groups, faculty power lunches and expanded Special Industry Group town hall meetings.
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. For more information, click here.
Source: Wharton School of Business
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