Andrea Atwell is the VP of U.S. Market Supply Chain for L'Oréal's Luxe Division. Her responsibilities include business, demand and supply planning, and customer care, with the vision of leveraging improved supply chain results to drive strategic relationships with L'Oréal's U.S. customers. In the past two years, Andrea has helped to lead significant planning process initiatives for L'Oréal Luxe, which has resulted in improved forecast accuracy, service levels, and inventory results. Andrea has 14 years of supply chain experience and a true passion for demand planning, with a focus on recruiting and talent development for the function. She has a marketing degree from Michigan State University. She was recently the 2014 Keynote Presenter at IBF's annual Business Forecasting & Planning: Best Practices Conference in Orlando, FL.
