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The CIO I was chatting with didn't express his skepticism quite so candidly but he was clearly perturbed by the hype about big data. He'd just implemented a multi-million-dollar ERP system and couldn't help wondering what - if anything - he should be doing with all that data.
The big data hype left him cold. All he wanted were straight answers to some rather old-fashioned questions: "Where's the real added value? How can I make money from this?"
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