They say the new game in marketing is all about building relationships and trust. Most companies that dive into digital marketing accomplish just the opposite: they come off like robots.

Are you one of them? If you're making any of these 5 mistakes, you probably are.

1. Posting about yourself

Whether it's on their blog or their social media account, most companies that try to market themselves online make this mistake. Accustomed to the world of push marketing, where the audience is captive, they believe the best way to market themselves is to talk about themselves. So they talk about their history, their latest stunt, and the latest deal or contest.

Consider The Sales Lion's experience with a brand called The Walking Company. Marcus Sheridan suffers from Plantar fasciitis, which makes the arches of his feet hurt"¦a lot. He's spent hundreds of dollars on The Walking Company because they've built trust with him as a provider of insoles that remedy this problem. But he won't be hearing any more of their marketing messages, because when he decided to give their newsletter a try, this is what he saw...

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