An unmanaged reverse logistics process has negative effects on a company's profitability, customer satisfaction and future sales. Reverse logistics must be taken into consideration at the same level as marketing, manufacturing, sales, and customer service because it plays an essential part in brand loyalty. But how does one go about proving to other departments the impacts of reverse logistics and creating a financial case for the importance of strategic returns management? The Reverse Logistics Association's Consumer Electronics Committee has developed a Returns Savings Calculator for supply chain leaders to measure the overall cost savings of an efficient returns process.
