The Cold Chain GDP & Temperature Management Logistics Global Forum recently unveiled the evolution of its brand identity, changing its name to the annual Global Forum, with an updated logo and color scheme.
The updated brand identity is following suit of the industry, which has significantly changed since the launch of the event 15 years ago.
The industry has evolved significantly since the launch of the event 15 years ago, and the updated brand identity helps the Global Forum follow suit.
“The Global Forum has always been the leading event for temperature-controlled life science supply chains. The elevated brand identity allows us to evolve with the industry, remain at the forefront of innovation, and embodies the high level of quality the event delivers each year,” says Claudia Rubino, Divisional Director – Life Sciences Portfolio, IQPC.
“The new logo includes a sleek font, a color scheme in line with temperature control, and the theme as a whole is modern and sleek,” she added.
The evolved brand identity will be rolled out across the website, event materials, digital advertising and at the event on site, September 25-29 at the Hyatt Regency McCormick Place in Chicago.
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IQPC produces 1,500 global events that are custom-tailored to the unique needs of business executives. Founded in 1973, IQPC leverages an office network that spans six continents and a wealth of intellectual capital to provide an unparalleled portfolio of conferences and seminars. For more information, please visit http://www.iqpc.com.
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