Businesses have embraced the era of big data with open arms. The more information about market supply and demand that’s available to them, the better they can plan their supply chains to meet changing customer needs. Or so goes the theory. The problem is that many companies are in serious danger of becoming inundated with data. They simply can’t make sense of it all, can’t separate valuable information from noise. Read this report for an insider’s look at conversations with supply-chain executives about how companies can swim in the sea of big data without drowning in it.