Should you say “yes” to every request a customer makes? Yes. No. And maybe. That’s crystal clear, right? In truth, it really depends on the customer and their individual demands. The key is in knowing your customer and knowing your own operations. Perhaps you can support the customer’s demand now or with only a few minor adjustments. Either way, can you confidently provide the return on investment in executing on the request? Because increased distribution sales without increased profit rarely works out in the long run. Sometimes you may need to say “no.”
Today, distributors are faced with greater complexity challenges — coupled with increase in delivery speed and constant market changes — and it is easy to see why paper-heavy or unintegrated systems don’t stand a chance in dealing with the many forms of complexity.
In order to take on greater levels of supply chain distribution complexity and build greater profits as a result of added capabilities, you need the ability to identify the true cost to serve your customers. With the right data that strategically supports the requests, you’ll then find yourself being able to confidently tell more of your customers, “Yes, I can.”
Tecsys, a global provider of supply chain solutions, is sharing four reasons why you should embrace complexity in your operations and three things you need to do it successfully.