Online buying behaviors have altered the face of e-Commerce logistics. Brands that had already started to optimize their supply chain before the pandemic were immediately rewarded with a boost in e-Commerce sales to offset their wane in foot traffic. Those who did not, immediately saw the missed sales and felt the constraint of an inflexible model. No matter where they landed, brands everywhere agreed that having a more adaptive, data-centric, and cost-optimized supply chain is essential.
The e-Commerce Culture Shift
Led in part by the pandemic, 2020 saw a 44% increase in e-Commerce sales - jumping to $861 Billion dollars versus an already impressive $598 Billion in 2019. But it was not just the pandemic that created this rapid shift to e-Commerce. Consumers were already rewarding brands for innovations that improved viewing, experiencing, and buying products online. These brands already ahead of the curve saw the competitive scales quickly tipped in their favor when shoppers were forced to serve more of their shopping needs online.
The Path To Success
For all businesses, success involves continually delighting customers while keeping costs optimized and profitable. But in today’s omnichannel world of next-day delivery, micro warehousing, BOPIS, BORIS, and more; the path to success is a lot easier said than done.
Now, with increased globalization, and a horde of new marketplace competitors constantly nipping at your heels, the best value is rarely the cheapest or the biggest option. To lead and continually fuel growth takes partnering with a 3PL that combines a savvy mix of speed, cost management, and adaptability. Read this white paper to learn more about GEODIS’ unique approach to e-Commerce logistics.
Please CLICK HERE to download the white paper.
Timely, incisive articles delivered directly to your inbox.