Many companies view their supply chains as a “must-have,” a necessary cost center for getting product to market. Through the creative deployment of advanced digital tools, however, some industry leaders are changing that attitude. They’re using their supply chains not only to improve internal operations but to optimize the customer experience. Ryder System, Inc. has seen first-hand how a digitized and customer-centric supply chain improves an organization’s ability to survive the ups and downs of a shifting economy. Kendra Phillips, chief technology officer and vice president of new products for Ryder System, Inc., discusses the necessity of embracing digitization and change.
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