Port congestion is a standout topic in current conversations surrounding logistics and the supply chain. With consumer demand and e-commerce at an all-time high, huge spikes in U.S. imports have led to severe backups that have hobbled many companies utilizing West Coast ports.
Extensive survey data from a myriad of shippers and logistics providers indicates that the adoption of visibility solutions for ocean shipping is lagging across the industry, despite recent industry buzz surrounding supply chain visibility and transparency. 46% of respondents said they had either limited ocean shipment tracking capabilities, or none at all. A majority of respondents reported that their company does not currently have a visibility solution in place, and of those that do, 43% said their current provider does not provide them with the tools they need to monitor ocean shipments.
This highlights a problem area for logistics companies, and an opportunity for visibility solutions providers. Visibility will only become more critical as challenges like record-breaking port congestion continue to plague the supply chain. Additionally, shifting demands from end consumers will likely drive companies throughout the industry to embrace visibility at higher levels to compete with their most tech-savvy peers.
Visibility solution providers hoping to take advantage of this environment should focus on mastering the basics – particularly real-time location and ETA data – as a majority of respondents reported that these are the most important types of data for their use cases. Additionally, since a majority of respondents indicated they would expand their visibility solution if an open network of visibility data was available, collaborative data solutions such as the Open Visibility Network should be top of mind over the next several months.
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