Sales of popular SuperBeets® products have helped Humann achieve record revenue growth and earn recognition as one of the Inc. 5000 Fastest-Growing Private Companies for eight years in a row. Keeping a close eye on the bottom line has also helped.
The company relies on its fulfillment provider, Saddle Creek Logistics Services, to help control costs.
Humann frequently bundles products with buy one, get one (BOGO) offers and other deal structures to increase average order value. To support this marketing strategy, Saddle Creek uses mass picking – picking identical orders for the same SKUs all at once in batches. This speeds order processing and reduces fulfillment costs by eliminating associates’ travel time on the warehouse floor.
Strategic order waving and increased bulk picking have reduced fulfillment costs by 63% while significantly boosting throughput for D2C channels.
“We’re always looking for whatever gets us a cost advantage,” says AnnMarie Kocher, Humann president and co-founder. “One of the reasons I love our partnership is that Saddle Creek understands that every dollar I can save on operations is one more dollar I can spend on the national advertising that we need to grow.”
Read the case study to learn more about the company’s best practices for omnichannel fulfillment, shipping, and returns.
Please CLICK HERE to download the case study.
Timely, incisive articles delivered directly to your inbox.