In the B2B world, the actual number of customers is microscopic when compared to B2C. B2B executives are truly addressing a much smaller pool of customers. A B2C company like Starbucks, whose revenues are approximately $10 billion, has a huge number of customers, 70,000,000. Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers.
Timely, incisive articles delivered directly to your inbox.