The concept you are about to learn was borne out of the desire to not be treated like a salesperson. That was the seed of the idea. But now this concept has gone on to spur a best-selling book, revolutionize sales methods for multibillion-dollar conglomerates, as well as catapult one-person army companies to double-digit sales in a single year. It's called education-based selling.
In a sentence: If you teach people something of value, they will meet with you far faster than they would ever meet with you to be sold something.
Timely, incisive articles delivered directly to your inbox.