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The concept you are about to learn was borne out of the desire to not be treated like a salesperson. That was the seed of the idea. But now this concept has gone on to spur a best-selling book, revolutionize sales methods for multibillion-dollar conglomerates, as well as catapult one-person army companies to double-digit sales in a single year. It's called education-based selling.
In a sentence: If you teach people something of value, they will meet with you far faster than they would ever meet with you to be sold something.
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