Most B2B e-commerce initiatives began in the late 1990's during the dawn of the Internet boom.  Organizations must adopt next generation approaches that address the buyer's need for new and personalized user experiences, an organization's need to deliver flexible business processes, and the greater community requirement to participate and collaborate in ecosystems.  This whitepaper provides an in-depth assessment of the four forces of change that are transforming ecommerce, presents key findings from a recent Software Insider Survey of B2B e-commerce decision makers, and examines the 10 tough questions organizations must ask themselves about whether their technology strategy aligns with the current business strategy.

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