Meet Sally Spender. Sally could be a potential customer, and her satisfaction - or lack of satisfaction - could greatly impact your profits and your brand. Learn about Sally's fall from retail bliss: why it happened and what the consequences were, but more importantly, how you can avoid common pitfalls, like poor customer service, inaccurate product information, and more. While the pursuit of the "perfect order" may seem like a daunting task, you can take steps to improve the efficiency of the order management lifecycle to make Sally a satisfied repeat customer.
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