Lithium Technologies released findings from its State of Social Engagement 2016 study that uncovers how well Fortune 1000 retail brands are engaging with consumers across social platforms. The study showed that retailers are prioritizing engagement, collaboration with influencers and online communities in order to bolster customer satisfaction, and ultimately, sales.

To compete in the ongoing online retailing arms race, Walmart is bringing its sizable resources to bear to capture not only the U.S., but the global e-commerce market. CEO Doug McMillon recently laid out four priorities for the retailer as it looks to not only continue to dominate the physical retail space but make significant inroads in e-commerce: Make every day easier for busy families, operate with discipline, be the most trusted retailer, and deliver results and position the company to win.

At Gap's annual shareholder meeting this year, CEO Art Peck said, "to not be considering Amazon and others would be in my view delusional." Soon after, Lands' End announced that it would start selling some merchandise on Amazon, as the online behemoth's "credibility of being a desired fashion destination for shoppers continues to grow."

If you think customer expectations are high overall in terms of e-commerce and direct-to-customer fulfillment, take a good look at the millennial generation. Across a number of studies you see a pattern: a keen desire for the most rapid shipping method possible; free, unlimited returns; and a greater willingness to spend a bit more to get it the same day.